Blink by Malcolm Gladwell

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Book name:	Blink (2024)
Category:	Decision-making
Author:	Malcolm Gladwell
Pages:	300 pages
Language:	English
Publication data:	Jan. 1, 2005, midnight

The book explores the power and intricacies of rapid cognition, emphasizing how split-second decisions can be as effective as those made through deliberate analysis. It delves into the concept of "thin-slicing," where individuals make quick judgments based on limited information, and examines both the strengths and pitfalls of this instinctive process. Through various case studies and research, it highlights how intuition can be harnessed effectively, while also cautioning against the biases and errors that can arise from snap judgments.

About the author

Malcolm Gladwell

8 books

Malcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published seven books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
Gladwell's writings often deal with the unexpected implications of research in the social sciences, such as sociology and psychology, and make frequent and extended use of academic work. Gladwell was appointed to the Ord… Read more