The book is an exploration of the theory and practice of public relations. It discusses how the manipulation of public opinion is an essential part of democracy. The author argues that professional public relations counsel, understanding the social science and psychology, can help to shape and sway public opinion. By using these techniques, the public can be led in a certain direction for the benefit of the client, whether that client is a business or a political candidate.
The 4229th greatest book of all time
