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The Hidden Persuaders by Vance Packard

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Book name: The Hidden Persuaders (2024)
Category: Advertising
Author:
Pages: 300 pages
Language: English
Publication data: Jan. 1, 1957, midnight
The book delves into the world of consumer psychology and the manipulative techniques used by advertisers and marketers to influence public behavior and decision-making. It uncovers the various strategies employed to tap into the subconscious desires and emotions of consumers, revealing how these tactics shape purchasing habits and societal trends. Through a critical examination of the advertising industry's practices, the book raises important ethical questions about the power and impact of persuasive communication in modern society. The 3291st greatest book of all time

About the author

Vance Packard

Vance Packard

1 books