The Selling Of The President by Joe McGinniss

The book provides an in-depth look at the marketing and media strategies behind the 1968 U.S. presidential campaign of Richard Nixon. It explores how advertising techniques and television were used to craft and sell Nixon's public image to voters, highlighting the shift in political campaigning towards a more image-driven approach. Through detailed accounts and insider perspectives, the book reveals the behind-the-scenes efforts of Nixon's team to manipulate public perception and the growing influence of media consultants in shaping political narratives.